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Fluix LLC was founded by University of Central Florida engineering graduates, but a TikTok tech reviewer injected credibility into the Orlando-based firm’s liquid-cooling PC hardware.
DaPoets, who has more than 78,000 followers on TikTok, earlier this year tested and reviewed the product. DaPoets was impressed with the the product, meant to improve PC performance. This not only exposes Fluix’s liquid-cooling PC hardware to more gamers, one of the firm’s target markets, but also helps build credibility for the 4-year-old startup, co-founder and CEO Abhishek Sastri told Orlando Business Journal. After the review, Fluix received a flurry of messages from potential customers.
“People will look at us and say, ‘OK, they’re a new entrant. How do I know these guys won’t ruin my PC? How do I know the benchmarks or the performance they’re saying is actually true?’ Even though we’re engineers, we’re literally rocket scientists, they won’t believe us. Which is fine.”
For that fundraising round, Fluix is searching for a strategic investor familiar with hardware products, Sastri said. “I don’t want to go to Texas or to New York or to Silicon Valley to try to raise. I want us to try to raise here in Central Florida and try to get jobs here.”
To learn more, visit Fluix’s website or contact CEO Abhishek Sastri at cooling@fluixengineering.com.
