Florida sports tech firm plots expansion into security (by Alex Soderstrom)

In the days following the deadly May 24 school shooting in Uvalde, Texas, Kevin Davidson’s thoughts turned to the camera technology used by his sports firm — and how it could protect students like his 8-year-old son.

The CEO of Orlando-based DS Sports Ventures called his partner and company president, Joe Sleiman, and told him the company had to alter its approach to the advanced camera tech it used, Davidson told Orlando Inno. “Our company changed, to some extent, overnight. The main thing [sports technology] is still the main thing. This made the main thing even better.”

This new business approach comes after Longwood-based BaseballCloud, part of DS Sports Ventures’ portfolio, bought Tucson, Arizona-based supercamera firm Aqueti Inc. this summer. BaseballCloud will integrate Aqueti’s technology into its existing Yakkertech tracking system to enhance data quality and image resolution and incorporate video into its baseball and softball analytics.

However, that’s not the only use for Aqueti’s tech. When Davidson and his team at BaseballCloud looked into the security applications, they realized they “had a monster,” Davidson said.

That’s why the business has begun to analyze the school security sector, with hopes to grow a new arm of its business, starting with landing education clients in Orange or Seminole counties, Davison said. “Over the next four to six months, we want to assemble the proper team, resources and strategy to execute in the security market.”