Posted on April 10, 2022 in Uncategorized,
As the games advertising ecosystem has become increasingly complex, transformed by privacy-first concerns, marketers and publishers need to understand how the world is changing, what moves players, and how to stay ahead of the curve.
To that end, Facebook Gaming has released the third annual Games Marketing Insights for 2022 report. It offers new insights into player trends and motivations across four major markets—the U.K., U.S., South Korea, and Germany. It provides insight and guidance for the months ahead, analysis for marketers at games developers and publishers to help inform business practice for a significantly changed gaming ecosystem, and more.
To understand more about this, VB sat down with Catherine Flynn, Director, Global Gaming, Audiences and ESG Marketing at Meta to talk about the most important findings this year, and why it’s essential reading for anyone in the mobile games industry.